Rail Formats
National Rail 48 Sheet
High-Impact, Large-Scale Exposure: Ideal for campaigns that require maximum visibility with extended dwell time across major stations or travel hubs.
Brand Domination: The size of the ad makes it hard to miss, ensuring dominant brand exposure.
Wide Reach: Perfect for national brands or those looking to make an impression at key transport hubs.
Great for Long-Term Campaigns: Perfect for continuous, high-profile messaging over extended periods.
National Rail 6 Sheet
Larger Format: Offers more space for creative design, ideal for campaigns requiring slightly more detail.
Premium Positioning: Commonly found in prime stations or highly trafficked areas.
Increased Engagement: The extra size ensures greater attention from commuters waiting on platforms.
Versatile for Campaigns: Great for a mix of promotions, including sales, events, or services targeting commuters.
National Rail 4 Sheet
Strategic Placement: Positioned at high-traffic stations or along platforms, offering exposure to daily commuters.
Affordable Solution: Cost-effective for brands looking to target rail passengers on a budget.
Short-Term Campaigns: Ideal for short, high-impact campaigns targeting local commuters.
Frequent Exposure: Ads are visible multiple times throughout the day as commuters travel in and out of stations.
National Rail Interior Panels
Captive Audience: Inside the train, passengers are focused and have the time to engage with your ad during their commute.
Extended Exposure: Train journeys often last 20-40 minutes, giving your ad repeated visibility during each trip.
Highly Targeted: Reach a diverse range of commuters, from business professionals to tourists, on regional and national rail lines.
Ideal for Commuter Campaigns: Effective for both short-term and long-term campaigns, particularly during peak travel times.
National Rail D6
Dynamic Content: Use motion, video, and interactivity to capture attention and engage your audience with more than static visuals.
Flexible Messaging: Easily update content in real-time for promotions, product launches, or time-sensitive messages.
Targeted Location: Positioned at key, high-footfall locations in stations, ensuring your digital ad reaches a wide range of commuters.
Sustainable: Digital screens offer eco-friendly advertising options, reducing the need for paper posters and enabling more efficient ad management.
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