Underground Classic Formats
Tube Car Panel
Direct Audience Engagement: Reach commuters inside the carriages, providing a captive audience for up to 30 minutes or more.
High Repeat Exposure: Ads are visible multiple times during the same journey, ensuring constant messaging.
Call to action: The extended carriage dwell time allows the use of extended copy and a call-to-action message
Unavoidable Visibility: Inside the trains, ads are in a confined space, making them highly noticeable and memorable.
48 Sheet
High Impact: One of the largest formats on the Underground, 48 sheets are ideal for creating a commanding visual presence
Massive Reach: Positioned in busy stations, these ads capture attention from commuters and tourists, ensuring visibility across London.
Direct Audience Engagement: Uninterrupted engagement with commuters while they wait for an average of three minutes on the platform
Unmissable Positioning: Large-format 48 sheets make your brand stand out on platforms, ensuring lasting impressions.
16 Sheet
Direct Audience Engagement: Uninterrupted engagement with commuters while they wait for an average of three minutes on the platform
Strategic Locations: Located in high-traffic stations where your ad is seen by a constant stream of commuters as they wait for their train
Targeted Impact: Ideal for brands targeting London commuters, offering greater visibility without the cost of the largest formats.
High Engagement: The size ensures your ad is noticeable, increasing the likelihood of higher brand recall and engagement.
12 Sheet
Large and Eye-Catching: High-impact visuals that can be seen from a distance, ensuring your message gets noticed.
Wide Audience Reach: Positioned in busy station corridors, ensuring high visibility among thousands of passengers.
Dynamic Design Flexibility: Offers ample space for larger visuals or detailed information.
Brand Dominance: Stand out in crowded station environments with an ad that commands attention.
6 Sheet
Enhanced Visibility: Slightly larger than 4 sheets, offering more space for creative messaging while still being budget friendly.
Premium Locations: Often placed in high-traffic areas, such as end of corridors, entrances, and exits, maximising exposure as they are all backlit for additional stand out
Great for Promotions: Perfect for short-term campaigns, product launches, or events targeting commuters.
Strategic Targeting: Ideal for reaching commuters on their way to work or leisure activities in central London.
4 Sheet
Compact and Impactful: Perfect for targeted messaging in high-traffic areas, 4-sheet ads pack a punch in a small space.
Strategic Placement: Positioned on platforms, corridors and station entrances, ensuring visibility from multiple angles.
Cost-Effective: Ideal for smaller budgets while still offering access to London’s vast commuter base.
High Frequency: Reach thousands of daily commuters as they pass through busy Underground stations.
Escalator Panel
Constant Exposure: High visibility as passengers ascend, or descend escalators, offering repeated exposure to the same audience.
Engaging Visual Impact: Escalator panels allow creative, multi-panel designs that capture attention as commuters are ‘captive’ during the ride.
Premium Positioning: Strategically placed in key footfall areas such as major interchanges,
Increased Brand Recall: High-frequency visibility makes these a powerful tool for long-term brand recall.
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